DAY: Friday Oct. 28, 2011
LOCATION: Fair Oaks Marriott (click here for directions)
TIME: 8:30am - 12:30pm
COST: $99
TO REGISTER: Click here to register online or Call 703-754-3782

This is the second of a series of seminars: 2011-2012 Business Coaching Seminars for Presidents and CEO's: Succeeding with 8(a) and Federal Procurement Each seminar has a modest cost of $99 per session. The financial investment for attending each session has been designed to just cover the logistical and venue costs.

Our 2011-2012 Business Coaching Seminars for Presidents and CEO's: Succeeding with 8(a) and Federal Procurement will kick-off with a comprehensive presentation and workshop on the 8(a) certification itself, like you've never seen before. This first coaching seminar, titled "Dispelling the Myth and Fears of Federal Procurement and The 8(a) Program", is designed to convince you that 8(a) certification is possible for most of you, that it is not a "mission impossible" to get certified, that it can be the basis for your long range success, and why you should overcome your reluctance and procrastination in seeking the 8(a) certification.

Agenda for Seminar #2: Marketing in the Federal Government...

• The Largest Market in the World - The Federal Marketplace
• The Differences Between Marketing and Selling
• A New Strategic-Based Approach to Marketing
• Ten Rules of Marketing Guaranteed to Lead to Your Business Success
• A Management Decision-Making Tool that Will Reduce the Traditional "Hit-or-Miss" Approach to Marketing
• The Concept of a "Target Agency Dossier" to Focus Your Marketing

And, here's just a teaser glimpse for each of the follow-up monthly seminars...

• Seminar #3: Selling - Getting Appointments, Closing the Deals, and Avoiding Being "Jerked Around" by Prospects Who Will Never Buy From You - November 2011
• Seminar #4: The 8(a) Procurement Process - You Must Know the Players, Processes and the Paperwork to be Successful as an 8(a) Contractor; It's a "Differentiator" - December 2011
• Seminar #5: Proposal Management and Preparation - Deciding What to Bid, Developing and Implementing a Strategy to Win, and Managing/Writing Winning Proposals - January 2012
• Seminar #6: Marketing and Sales Management - Learn How to Use Federal Procurement Forecasts, BIZOPPS, Federal Procurement Data System data and How to Develop a Simple, Yet Realistic Plan, and A System You Must Work Every Day to "Book the Business" - February 2012
• Seminar #7: Project Management - Treating Every Contract as if it were an Independent Small Business; Successful Projects and How to Create and Preserve Them - March 2012
• Seminar #8: Financial Management - You Must Know What Numbers and Trends to Keep Your Eyes On to Anticipate and Avoid Disasters, and Most of These Don't Come From Your Accounting System - April 2012
• Seminar #9: Financing Your Business - Finding and Securing Capital; Receivables-Based Borrowing; Raising Equity; Vendor Financing: and SBA Loan Programs; Creating a Loan or Equity Proposal - May 2012
• Seminar #10: Company Management - You Must Develop a Plan to Graduate from the 8(a) Program from the Start, and Implement a New Way of Managing as you Get Closer to Graduation Day - June 2012
• Seminar #11: Networking for Results - Organizations That You Must Join, and What They Can and Can't Do for You; Business "Influencers" and How to Have Them Work for You; Participating in "Mentor-Protégé" Programs - July 2012
• Seminar #12: Putting It All Together - Become an Active Member of the Fairfax County Economic Development Scene, and participate in a targeted Federal Procurement Workshop with "real business opportunities". - August 2012